MBA in Digital Marketing

During the academic year 2014, RVSIMSR entered into an academic partnership with industry experts for offering a highly promising specialization in Digital Marketing Coimbatore under the MBA Program.

MBA in Digital Marketing Coimbatore ensures that students develop a strong fundamental understanding of the digital businesses. The Digital Marketing Coimbatore course also imparts knowledge to the students on marketing themselves over the digital devices to lead the marketing domain of the new age digital businesses.

Core Courses

MBA in Digital Marketing Coimbatore course examines how pioneers are using the digital marketing tools to build marketing and web branding strategies. It also identifies techniques and frameworks to generalize from these pioneering practices to device a digital marketing Coimbatore plan for the given business.

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Social Media Marketing & Web Analytics

This specific part of the MBA in Digital Marketing Coimbatore examines social media marketing (SMM) strategies across business-to-business (B2B) and business-to-consumer (B2C) environments from both the company as well as the consumer perspective.

Search Engine Optimization & Search Engine Marketing

SSEO involves optimizing a website by improving its internal and external aspects in order to increase the traffic the site receives from search engines. This segment of the Digital Marketing Coimbatore course hence also understands different aspects of generating organic and paid traffic through search engine marketing.

Consumer Behaviour

This MBA in Digital Marketing Coimbatore subject enables the learner to develop an understanding of peoples' consumption-related behaviors. This Digital Marketing Coimbatore course also aims to develop and evaluate marketing strategies intended to influence the behaviors, which will maximise profits for the given business.

Featured blog

Digital Revolution is for Real! Let us be part of it!
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Faculty Spotlight

Mr. Vishal Srivastava,

Director - Trainedge, ISB Alumni
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